Our Story
Atlantic Fruit Processors (Pty) Ltd was incorporated in 2024. The company built a purpose-built processing facility in Wellington, in the Boland fruit belt of the Western Cape, with a fresh-fruit intake capacity of up to 200 tonnes per day.
AFP supplies South African food and beverage manufacturers, and is positioned for export markets in Africa and Europe.
Our Location
Close to where our fruit grows.
Wellington sits at the heart of the Boland fruit belt. Being close to the farms and orchards that supply AFP shortens the distance between harvest and processing, and supports the traceability that runs through every drum.
ABL Farming
A direct connection to our fruit supply.
ABL Farming (Pty) Ltd is the le Roux family farming business of De Krommerivier, Wellington. ABL Farming is both a shareholder in AFP and a principal fruit supplier — a relationship that gives AFP visibility over a significant part of its raw material, back to the orchards it comes from.
What We Process
Four fruit categories, one line.
TOMATOES
PINK GUAVAS
APPLES
PEARS
Leadership
A locally led business.
AFP is led by Chief Executive Officer Mohsin Tajbhai, with Bosman Le Roux as Chief Operations Manager. Louis Le Roux chairs the board, alongside directors M. Tajbhai, P.L. Le Roux and P.B. Le Roux.
Local & Export
From Wellington to manufacturers further afield.
AFP supplies South African food and beverage manufacturers looking for local, rand-invoiced supply, and is positioned for buyers further afield across African and European export markets.